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fromNew York Post
15 hours ago

Svedka to air Super Bowl's first fully AI-generated ad - despite revolt against 'dystopian nightmare' marketing

After nearly 13 years, the Svedka Fembot - a busty breast-plated robobabe who's a favorite among nostaglic and, uhh ... thirsty fans - has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown. The vodka brand partnered with the same studio, Silveside AI, behind the divisive "dystopian nightmare" Coca-Cola ad of Christmas 2024.
Food & drink
Cars
fromBusiness Matters
2 months ago

Jaguar 'dumps designer' behind pink rebrand after backlash over 'car-free' campaign

Gerry McGovern, Jaguar Land Rover's veteran design chief, was dismissed after leading a highly polarising pink-themed rebrand criticized for fashion-focused marketing devoid of cars.
Marketing
fromCreative Bloq
4 months ago

Why I'm glad Jaguar's sticking with its rebrand

Jaguar repositioned toward a younger, wealthier, design-focused niche, deliberately polarizing and exiting sub-$80,000 models to sell fewer, higher-priced cars.
Fashion & style
fromBusiness Insider
5 months ago

American Eagle turns to Travis Kelce for its next big A-list collab following its controversial Sydney Sweeney ad

Travis Kelce partnered with American Eagle to launch AE x Tru Kolors, a 90-piece limited clothing collection debuting August 27.
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E-Commerce
fromThe Drum
6 months ago

The data is in: what Americans really think of American Eagle's Sydney Sweeney ad

The majority of US consumers surveyed remain likely to buy from American Eagle Outfitters despite criticism of its controversial ad campaign.
UK news
fromIndependent
8 months ago

Eilis O'Hanlon: RTE fact-checkers love running the rule over Donald Trump - but they should look closer to home

RTÉ's prevailing ethos limits certain perspectives.
Kevin Bakhurst expressed frustration over media criticism regarding RTÉ's marketing campaign.
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