The article discusses the importance of effective online presentation for selling Boston condos, particularly in Beacon Hill. Many listing agents rely too heavily on AI-generated descriptions, leading to unoriginality and lack of impact. As a real estate agent, the author emphasizes the necessity of high-quality photographs, recommending professional services over DIY efforts, as they can significantly enhance property listings. Additionally, the article highlights that 92% of buyers search online for homes, making it imperative to invest in better online exposure in a competitive market.
You can tell that some Boston condos for sale listing agents are brainlessly using AI when home descriptions are overloaded with superlatives but never say anything. They don't stand out - they all sound the same.
I pay to feature my homes on the top 5 real estate websites so they show up first in search results - and it makes all the difference.
I take great photographs, but I cannot compete with professional photographers who have the extensive education and experience to really make your house shine.
Should I get professional photographs for my home? Yes, for most Boston condos in average or above average condition - yes.
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