"His second failure was to abandon one of Disney's most visible talents. Iger let local station owners Sinclair and Nexstar bully him into dropping Kimmel after comments he made about Charlie Kirk. The firestorm from other entertainment stars and Disney customers forced him to bring Kimmel back. This will be the first line of his obituary: rather than the success of his work from 2005 to 2020."
"The legacy of Iger's first period as CEO was that he built Disney into an entertainment powerhouse. However, he had missteps as well. Among the biggest mistakes Iger made in his first term as CEO was the launch of Disney's streaming service, Disney+. The service kicked off in November 2019. It had about 500 movies from Disney, Pixar, Marvel, Star Wars, and National Geographic. It was too small and had too little content to compete with industry leaders Amazon and Netflix."
Bob Iger returned as CEO in November 2022 with the goal of restoring Disney's previous strengths, but financial results and stock performance have lagged significantly. A high-profile decision to drop Jimmy Kimmel under pressure from Sinclair and Nexstar then reverse that decision damaged Disney's reputation and raised concerns about free-speech defense and relationships with talent and subscribers. Iger's earlier tenure built Disney into an entertainment powerhouse, but strategic errors included launching Disney+ with insufficient content. Disney+ launched in November 2019 with about 500 titles and struggled to compete with Amazon and Netflix, contributing to operating losses.
Read at 24/7 Wall St.
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