"What even is personal branding? IT Brew caught up withJoseph Liu, a career consultant and host of The Career Relaunch podcast, to break down what exactly personal branding entails. "In a nutshell, personal branding is about defining and reinforcing who you are and what you want to be known for as a professional," Liu said, adding that a strong brand can help a professional stand out from others in their industry, especially if they highlight unique skills and experience."
"Professionals may know Dugan for her candid blog posts detailing her career journey or her panels on topics like career transitions and imposter syndrome. "People will say when they meet me that I'm so authentic, like I am the person I put up there on stage," Dugan told IT Brew in a November interview. "When I talk about mistakes I've made, or the imposter syndrome I'm feeling, none of that is theory. That's all me and I'm just putting it out there.""
Personal branding requires defining and reinforcing professional identity and the reputation one wants to be known for. A clear personal brand enables IT professionals to stand out by highlighting unique skills and experience. Authenticity and candid storytelling about mistakes and imposter syndrome foster trust and recognition among peers and audiences. Thought leadership and consistent content such as blog posts, panels, and public speaking help build community, attract clients, and open new job opportunities. Personal branding supports career transitions and professional networking. Misconceptions and intimidation about branding exist, but deliberate brand development yields tangible career benefits.
Read at IT Brew
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