#personal-branding

#personal-branding

LinkedIn just made a decision that's about to destroy most creators' reach. The platform decided faceless education is dead. That means generic business advice gets buried. Safe content gets ignored. Yet most people keep posting like nothing changed. When I visited LinkedIn's New York headquarters in September they told me something that should have been obvious. People don't come to LinkedIn for Wikipedia. They come for connections with real humans who happen to know useful things. The algorithm now reflects this reality.

I moved to the US from India in 2021 to attend Amherst College, where I triple-majored in computer science, mathematics, and statistics. During my freshman year, I developed a support system for statistical programming that became part of an introductory statistics course. Opportunities to talk about my work on and off campus started coming up, which led to different perspectives, insights, and connections. I thought about how I could scale this up to a broader audience.

When it comes to a winning PR strategy, you have to bring your A game and be ready to deliver what reporters and producers are really looking for. Not sure how to play by their rules or where to start? No stress-we have you covered. The voice of authority  There is no way around it; the bigger your name or the more recognized you are as an expert in your industry, the more appealing you will be to producers and bookers.

LinkedIn has long been recognized as the premier platform for professional networking, traditionally characterized by formal posts, polished resumes, and serious discussions around career growth. However, a growing trend is shifting this landscape and its algorithm: the rise of humor on LinkedIn. Users are increasingly embracing humor as a valuable tool to foster connections, showcase authenticity, and navigate evolving professional networking trends. Online users are progressively incorporating Linkedin humor posts into their content, marking a departure from strictly formal tones.

Lately, job hunting feels like shouting into a void. You send out dozens if not hundreds of resumes, tweak your LinkedIn headline for the third time this week, and maybe even buy a new blazer because someone on Reddit swore it helped their interview game. And yet-nothing. Being competitive in today's job markets requires more than you being good at what you do. According to 2024 research from LifeShack:

The event was held in a private room behind a second-floor restaurant at the Four Seasons Hotel in downtown San Francisco, just blocks away from the offices of many new AI startups. Lessin said in his introduction that technology doesn't just adopt itself - one often has to "push it into the world." And when you have a new and disruptive product that not everyone will welcome, charisma is the secret ingredient that opens doors.

While these remain essential to effective property marketing, the agent's personal brand has become just as influential a factor in their success as the listings they represent. Strategic public relations efforts can be a powerful tool in an agent's arsenal, helping them expand their reach, showcase their expertise, gain credibility, enhance their reputation and attract new clients and business opportunities.

But my real education didn't come from my job title; it came from being in the right rooms. My early years as a TV news publicist were not flashy. I wasn't on-air talent, and I wasn't crafting the headlines. But I was in the room with some of the best journalists and producers in the industry. Just by proximity, I observed excellence.

"The question is whether you're intentional about it or letting others define it. If you can be thoughtful about your career brand, it becomes a tool to help you grow, not just a buzzword."

If you covered up your name and profile picture on LinkedIn, would your dream client still know that post was written by you? The LinkedIn feed is overrun with AI-generated posts, regurgitated quotes, and surface-level advice that sounds like everyone else. Your ideal clients scroll past dozens of posts every day, glazed eyes searching for something real, something that actually helps them solve their problems.

After he graduated in 2018, though, he faced a problem that's become commonplace for job seekers today: No one in the design industry seemed to be hiring. So he started working as a barista at a local bookstore with a coffee shop. While organizing the shop's books into categories by color palette and typography, he became fascinated with book cover design.

This Time I Mean It Down to Be Memed The Tariffs Weren't as Bad as People Expected, and Also I Wasn't Involved Laura Loomer Won't Get Access Not in the Epstein Files, I Don't Think Protecting Democracy from the Inside, Kinda We Had Some Wins-We Didn't Go to War with Uruguay! I Grew Up Poor Don't Worry, My Supporters Aren't Nearly as Passionate as His

If you've been on TikTok lately, you've probably seen RushTok. Every summer sorority recruitment clips of fully coordinated outfits, chants, and behind the scenes drama take over our feeds. Beyond the sparkly dresses and get ready with me videos, RushTok highlights something way bigger: The power of personal branding.

Victoria Beckham the documentary is as immaculately groomed, polished and controlled as Victoria Beckham the person. It is a puff piece for her, for husband David, her beauty line and, above all, her fashion business. It charts her evolution from stagestruck child and teenager (You got a callback for Starlight Express! mum Jackie recalls proudly), to Spice Girl, to most famous of the England football team's WAGs, to increasingly successful fashion designer and businesswoman.

I knew at that moment this guru could not "authentically" understand, or refused to understand, what I knew in my heart: Your personal image is real power. It's not fluff, and it's not theatrics. It's a form of truth-the very first people see and feel about you, long before ever glancing at the bio or hearing the pitch. My evolving image, as I've spent a long time defining for myself, it's not a façade. It's what I embody at my most authentic, aligned and best. It's my essence, converted into purpose.

Bronwyn Newport believes that if you dress for the part, it will come. "The right event comes my way when I have the right outfit," the Real Housewives of Salt Lake City star says, en route to an appointment with Christian Siriano. Fortunately, between the fashion week circuit and her press appearances for RHOSLC's newly premiered Season 6 - including a stop by Watch What Happens Live planned for tonight - Newport has no shortage of opportunities to get dolled up these days.

Leonardo DiCaprio's early struggles in Hollywood are the stuff of legend, but a newly resurfaced story offers fresh insight into the industry's long history of gatekeeping and cultural bias. During a recent appearance on the New Heights podcast with Jason and Travis Kelce, DiCaprio-one of Hollywood's most bankable stars-revealed he couldn't get an agent for a long time, but when he finally got one, his first agent advised him he wouldn't succeed in show business due to his real name. The agent suggested he adopt the stage name "Lenny Williams," saying "your name is too ethnic" and telling a then-13-year-old DiCaprio, "you're never going to be hired."

Without it, then I feel like I'm missing something,

When I saw a man walking down Prince Street in canary yellow pants, a bright blue Aviator Nation sweatshirt, custom sneakers, and a hat that said "GOAT," I knew my wait was over. I was meeting up with Dan Ives, who isn't just a well-known tech analyst and major Tesla bull, but also something of a fashion icon. CNBC is used to guys in Brooks Brothers,but when Ives is on, it's Lilly Pulitzer blazers and lots of hot pink.

For Millennials and Gen Z, the digital-native generations, this reality hits even harder. You grew up online, and your digital footprint likely began forming in your teens-or earlier. But here's the truth: your online presence matters long before you're applying for that dream job, launching a startup, or becoming a thought leader. It's not just about damage control anymore; it's about intentional reputation building. And that's exactly where Dignified Online, a leading firm specializing in Personal Online Reputation Management, comes in.

AI is well and truly here, and many freelancers may be concerned about AI taking over their work and losing clientele. In fact, McKinsey research found that, by 2030, up to 30% of hours worked across the US could be automated using AI. Of course, the level of AI adoption will vary across different industries and occupations. However, it's crucial for all freelancers to upskill themselves for the inevitability of AI impacting their industry-whether it's a small impact or a significant shift.

"Why should they choose you to either talk at conferences or talk on a webinar and, from the patient standpoint, why should they trust you with their family?" Kemp, an account manager with Marketing4ECPs, said in this Healio video. "It's OK to talk about yourself online, making sure you're focused on the key elements of what makes you unique and different."