Authority is currency. Without it, you chase clients instead of attracting them. Without it, you're invisible while others get attention. Stop waiting for recognition. Manufacture it. Engineer the exact perception you want people to have when they hear your name. Establishing yourself as the go-to expert in your field is simpler than you think. ChatGPT can help with the right prompting. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Most entrepreneurs share just enough to seem helpful but not enough to make an impact. They hold back their best insights, paralyzed by the fear someone might steal their ideas. Stop hovering in the middle. You can share generously while still protecting what matters. And it will grow your business. Decide what you'll share and what you'll sell. If you're the expert, be the expert.
