#linkedin

#linkedin

We live in the Influencer Age, where people project themselves as relevant figures to be admired and emulated. We see most of them on Instagram or TikTok, either flaunting their luxurious lifestyle, showing random moments of their day, or sharing something inspirational for their audiences to take in. Recently, LinkedIn has been another platform where supposed thought leaders share insights with fellow professionals.

When Is LinkedIn Going to Start Using My Data to Train Its AI Models? LinkedIn has announced that it will start using some of its users' data to train its AI models starting on November 3rd, 2025. Users from the EU, EEA, Switzerland, Canada, and Hong Kong will all be affected. At this stage, US users will not be affected, but this could soon change.

LinkedIn is running a pilot program curating a set of AI tools designed to help professionals across categories like Development/Coding, Design/Marketing, and Career Coaching. Each tool comes from a verified company, and users can tap on the listing to explore dedicated product pages and better understand each tool's capabilities. Notable tools include LinkedIn's own solutions such as Microsoft Copilot and LinkedIn Interview Prep, as well as Canva, Squarespace, Descript, and Lovable.

Advertisers working with one of LinkedIn's certified B2B Attribution and Analytics partners now better measure campaign impact with insights from Company Intelligence API. Aggregated company-level engagement data from LinkedIn, like paid and organic impressions or clicks, can now be viewed directly within existing reports and dashboards alongside additional campaign insights, with no extra setup required. Partners ingest this data and combine it with CRM outcomes and other channels to deliver attributed metrics, like pipeline impact and ROI.

When LinkedIn launched [its dedicated video tab], it was completely pushing out videos - it was giving millions of impressions. But after it reached its peak, now it no longer gets impressions. Video takes triple the investment, in terms of time, for me to actually produce, and if I'm not getting the ROI, I feel like it's not worth putting in my time and effort.

I'm a LinkedIn ghostwriter, which means I write personal LinkedIn posts for other people in their unique voice. Nobody knows I'm the writer behind the post. Today, CEOs, executives, entrepreneurs, and consultants are also building their online presence and vying for attention, particularly on LinkedIn. That's where the ghostwriter comes in. According to LinkedIn, 82% of consumers are more likely to trust a company whose CEO and leadership team are active on social media, and 77% are more likely to buy from such a company.

Not knowing what to post on LinkedIn is a problem. A problem that most people solve by not posting at all. Of the 1.2 billion members of LinkedIn, only 1 per cent post every week. If creating posts, videos, graphics and carousels seems like too much of a big step, start small. Carry out LinkedIn activity that doesn't involve hitting publish. Get familiar with the platform before you commit to a social media calendar.

In August last year, LinkedIn launched company page verification, with a limited number of pages able to gain a verification tick in the app. LinkedIn's company page verification essentially sees LinkedIn's team confirming a business's information, so it's not verification in terms of public standing or status, but more a measure of assurance that this is the official presence of said brand.

How often should you post on LinkedIn? 🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch - LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance. Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.

Even if you're happy with your current employer, you may be looking to climb the ladder, broaden your experience, or find a role in a new city.

When you post on LinkedIn, you'll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions. These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark.

When a member - executive, employee, creator, or industry expert - shares an event Page, marketers can now promote that post with a Thought Leader Event Ad.

LinkedIn recently published an overview of some of its latest and greatest ad improvements, which could significantly enhance marketing strategies.

LinkedIn's algorithm change has resulted in a 50% decline in overall organic reach, favoring content from fewer creators over broader professional feeds.

Thought leadership is not a campaign. It's not a post. It's not a shiny new format for marketers to test. It's a philosophy and a practice rooted in generosity.

Employees serve as a company’s best marketing assets on LinkedIn, regardless of their position, when they utilize the right strategy, support, and storytelling framework.