"Most business owners watch their competitors for entirely the wrong reasons. But there's another way. Stop watching what they do and start noticing what they avoid. The gap is where you make gains. If you copy them, you make yourself replaceable. If you exploit the opportunities they overlooked, you win the entire market. No one is coming to hand you their share; you have to steal it. Plenty of businesses stay small because they play polite and wait their turn."
"Use ChatGPT to expose market gaps the competition ignores Find the conversations nobody wants to have Every market has topics everyone avoids. Politics. Religion. Family dynamics. The uncomfortable truths about why people really buy. But addressing those topics head-on creates your super fans. It can make your marketing budget go further. The safe players leave gaps you can own. Give your audience the honesty nobody else will."
Most business owners watch competitors for the wrong reasons; watching what competitors avoid reveals exploitable gaps. Copying competitors makes a business replaceable, while addressing overlooked opportunities captures market share. Markets contain avoided conversations—politics, religion, family dynamics, and the real reasons customers buy—that, when addressed honestly, create superfans and extend marketing reach. Use ChatGPT prompts to surface those taboo or overlooked topics and to decode competitors' pricing psychology. Price signals reveal fear: high price can mask complexity, low price can signal desperation. Identifying and authentically addressing these gaps creates a unique, defensible market position.
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