"The heat is on Rivian. With the $7,500 federal tax credit out of the picture and the upcoming R2 SUV yet to be on sale, the American EV startup is looking for ways to diversify its revenue streams. It already scored a big win with Volkswagen, but that's not enough, so it's looking to autonomy as the next big thing that could keep it afloat for many years to come."
"In the relatively near future, the expectation from the customers is that your vehicle can drive you places, take you anywhere you'd like to go, and you don't have to play an active role in the operation of the vehicle. This sounds a lot like Rivian is prepping a semi-autonomous system that would allow drivers to take their hands off the steering wheel and enjoy a more relaxing long-distance ride."
Rivian plans to reveal advanced driver assistance, AI assistants, and enabling hardware during its inaugural Autonomy and AI Day. The company aims to deliver a hands-off, point-to-point navigation feature that enables drivers to take their hands off the steering wheel for long-distance trips. Rivian seeks to diversify revenue after the $7,500 federal tax credit ended and with the R2 SUV not yet available. A partnership with Volkswagen provided revenue but remains insufficient. A credible autonomy roadmap could attract investment, while unproven promises could deepen financial challenges for the California startup.
Read at insideevs.com
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