In 2024, Mercedes-Benz Group reported €145.6 billion in revenue, but faced profit narrowing amid EV market price wars and a weaker Chinese market. The company is overhauling its portfolio, reducing architectures and cutting traditional engine variants significantly by 2027. Innovations in supply chain management and 'gigacasting' practices are expected to enhance efficiency. Meanwhile, despite reduced new-car demand, after-sales services are thriving, cushioning thinner margins. The UK market has shown promising growth and is viewed as an essential area for brand momentum and electric vehicle market penetration.
Mercedes-Benz Group is implementing a major portfolio reset, reducing vehicle architectures and engine variants significantly, with a focus on electric models and cost efficiency.
The Mercedes-Benz Parts Store sees strong aftermarket sales, which are helping offset lower EV margins, highlighting the importance of parts income in current market conditions.
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