GM leads the U.S. auto market with 17% market share, followed by Toyota at 15%, Ford at 13%, and Hyundai at 10%. Ford’s sales rely heavily on the F-150 pickup, which constitutes over a third of its revenue. Unlike Ford, which has left the passenger car market, Toyota focuses on small, affordable vehicles with high reliability ratings. This has contributed to differences in performance, as Ford struggles with high recall numbers and poor luxury brand sales, while Toyota leads in hybrid technologies, although Ford is shifting towards hybrids after heavy losses on EV investments.
GM leads the U.S. auto market with a 17% share, followed by Toyota at 15%, Ford at 13%, and Hyundai at 10%. GM and Ford are U.S.-based.
Ford's F-150 full-sized pickup truck dominates its sales, accounting for over a third of its U.S. sales, as Ford has exited the car business.
Toyota's approach focuses on small, affordable vehicles with high quality ratings, leading to a better market performance compared to Ford, which struggles with high recall rates.
Toyota excels in the hybrid market, while Ford has primarily invested in EVs, resulting in substantial financial losses for Ford.
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