""I'm extremely proud of the journey we've taken with Monaco since launching in 2012. We pioneered the canned cocktail category when it was all but forgotten, igniting a new generation of drinkers with bold, pop-culture-inspired flavors, iconic packaging and consistent high-energy messaging.""
""Monaco has always stood for exceptional quality, incredible value, and unforgettable experiences, fueled by partnerships with music festivals and live action sports. Today, joining forces with Molson Coors fills me with gratitude for everyone who believed in us along the way.""
Molson Coors Beverage Co. has acquired Atomic Brands Inc., the maker of Monaco Cocktails, a ready-to-drink brand. Monaco, launched in 2012, has popularized canned cocktails and is sold in over 70,000 retail locations. The acquisition aims to leverage Molson Coors' distribution network and marketing support to further scale Monaco. The brand is known for its bold flavors and has a strong presence in convenience stores. The founder of Atomic Brands expressed pride in Monaco's journey and excitement for the future with Molson Coors.
Read at Bevindustry
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