Cocktails
fromBevindustry
1 day agoMolson Coors acquires Atomic Brands, Monaco Cocktails
Molson Coors acquires Atomic Brands to scale the Monaco Cocktails RTD brand through enhanced marketing and distribution.
Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.
Over the years, Molson Coors has sold everything from CBD products to vegan milk. Today, we're shining the spotlight on one glowing member of the brand's light beer category: Hamm's Special Light. What's wrong with a pale lager with a pleasant mouthfeel, refreshing crispness, and flavorful malty grain? Nothing. Regardless, Hamm's Special Light hasn't been seen on store shelves since 2021.
"Unfortunately, despite great work from the team, in the face of a challenging craft beer category and other economic pressures impacting our customers and consumers, it has not been possible to grow the brands to the level needed to sustain the brewery as part of our UK and Ireland production network," they said. "This decision has not been taken lightly, and we are providing our 15 impacted employees with every support," Molson Coors said.
During his 24-year career at Molson Coors, Goyal has been a driving force behind many of the company's most successful recent ventures, serving in executive roles across information technology, finance and strategy. He started in Golden, Colo., at Coors Brewing Co. and has held several global leadership roles such as chief information officer for Molson Coors in the UK and chief financial officer for Molson Coors in India.