Sprite has launched Sprite + Tea this summer, an innovative product combining its classic lemon-lime flavor with refreshing tea. Available in regular and zero-sugar varieties, this limited-time offering is inspired by a viral trend of steeping tea in Sprite. Brand Director Kate Schaufelberger emphasized the importance of consumer feedback in guiding their product development. Extensive testing ensured a balanced flavor, while Senior Creative Director A.P. Chaney noted the origin of Sprite + Tea as an intern project that gained popularity on TikTok, reaffirming their consumer-led approach.
We're always listening to our consumers, but this particular phenomenon motivated us to explore how we could offer our own refreshing take on tea.
The Sprite + Tea concept started out as an intern research project, which is really fun and interesting. When it blew up on TikTok... it was a gut check that we were on the right track.
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