#consumer-trends

#consumer-trends

"U.S. beef prices have been steadily rising over the past 20 years because the supply of cattle remains tight while beef remains popular."

Brainlabs' acquisition of Exverus Media solidifies its West Coast presence and enhances its full-funnel media buying capabilities, increasing US billings to USD$1bn.

PepsiCo is introducing a new prebiotic soda this fall, featuring five grams of cane sugar, three grams of prebiotic fiber, and no artificial sweeteners.

Ritual's Tequila Alternative, which has a golden color resembling a reposado, has won silver at the Bartender Spirits Awards, and over one million bottles have been sold so far.

The new Chocolate Soft Whip cold foam is crafted with authentic cocoa, delivering a rich, indulgent chocolate flavor that complements a wide variety of beverages. Unlike some competing products that contain air bubbles or frothy textures, Rich's Chocolate Soft Whip provides a velvety smooth mouthfeel that enhances the overall drinking experience.

According to Instacart, vanilla remains America's favorite, representing 27% of all ice cream sold last summer. The top 10 flavors include vanilla, chocolate, cookies & cream, and others.

Active recovery helps clear blood lactate, the pesky metabolic byproduct that builds up during exercise and contributes to muscle fatigue.

"Generation X has emerged as the biggest spenders for Christmas 2025, with 25% expecting to spend £500 or more, surpassing millennials and baby boomers."

In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13% to 2.1 billion.

"Chinese consumers have matured significantly, with many now on their fifth or sixth smartphone. This experience has led them to actively seek unique and advanced devices."

"A lot of the consumers that we're seeing on social media, on TikTok, are so proudly displaying the dupes that they found, kind of as a badge of honour. That stigma really isn't there anymore."

Charlie Cook noted, "We look at market trends. Within our business we employ a food and drink futurist to look at where those trends are going."

Pret A Manger has introduced a premium salad range named "Super Plates" with prices reaching up to £12.95, emphasizing larger portions and high-quality ingredients like "hand massaged" kale.

Reuter explains that several other companies that share the same ownership haven't appealed to him; when it comes to Sierra, however, he found "brands that I knew and trusted, like Smartwool, Carhartt and more."

"Argentina's economic situation reflects a dual society, where a privileged minority enjoys a consumer boom while middle and lower classes struggle with spending cuts. This inequality is exacerbated by a strong peso and cheap dollar that benefits affluent citizens."

Barnes & Noble is experiencing tremendous growth as it opens new stores, having opened 23 bookstores in 2025 alone. The strategy of empowering local booksellers is proving successful.

"People didn't know what adaptogens were in 2015. Now the general public is starting to know what adaptogens are, and we're seeing more demand in that."

Gardens are now being viewed as places to relax, work, socialise and unwind, transforming them into functional, stylish extensions of the home.

Xie Tianyuan's recent fund success reflects the growing influence of Gen Z on investment strategies in China, catalyzing a shift away from traditional sectors toward innovative consumer brands.

When you buy treats or dog food of any kind, you turn around the package to see what the protein and fat content is, or what kind of oddball ingredients may be in it. And it is so confusing and not regulated in any way.

Wip's caffeine pouches offer 100-200 milligrams of 'natural caffeine' in candy-like flavors, aiming to tap into the pouch trend popularized by nicotine alternatives.

"If the bread is sweetened and designed to be eaten with fingers, the case for classifying it as confectionery is surprisingly strong," said Simon Knivett, VAT manager at HW Fisher.

“When the going gets tough, Americans go shopping.”

A US federal judge has ruled in favor of Anthropic, stating that its AI model training through copyrighted materials qualifies as 'fair use', significantly impacting tech firms.

In the 2025 Specialty Coffee Report, the NCA states that 46% of American adults consumed specialty coffee daily, exceeding traditional coffee's 42% for the first time.

"This smaller format is all about accessibility," says Goose Island president Todd Ahsmann. "Moving from one bottle to four gives consumers more opportunities and moments to enjoy it."

"Nostalgia can be a powerful driver when it comes to buying all sorts of beverages, which is why you may want to head to your local store to grab a nostalgic drink that has made a comeback."

Plant-based milks experienced a 4.4% decrease in sales from 2023 to 2024, marking the first decline for the alternative milk industry in years.