Investing in one's career is essential, as it is ultimately the individual's responsibility. Setting aside $1,000 annually for coffee meetings is a practical approach to business development. Meeting someone for coffee twice a week results in 100 meetings a year, helping to build a professional network. Many potential coffee partners can be identified from law school, bar associations, and online connections. This strategy offers a cost-effective way to engage in meaningful one-on-one conversations that enhance professional relationships.
Your career is yours. It's not your firm's. It's not your boss's. It's yours. And because it's yours, it's your responsibility to invest in it.
Some of you are fortunate to have firms that will cover the costs of your marketing efforts. Some may provide you with a marketing budget. Many don't.
What I suggest is setting aside $1,000 a year for coffee. One of the most inexpensive in-person business development activities you can do is meet someone for coffee at your local coffee shop.
Meeting for coffee twice weekly over a year results in more one-on-one sessions than most lawyers have annually.
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