"The 2025 holiday season has seen both Starbucks and Dunkin' experience a marked increase in U.S. customer traffic, overturning prior concerns of sluggish consumer engagement earlier in the year. This surge reflects how limited-time offers (LTOs), innovative seasonal menus, and timely marketing remain effective at driving foot traffic in a competitive quick-service coffee market. With brands contending for a share of shifting consumer routines and spending, these strategies play a critical role in both short-term sales performance and long-term brand loyalty."
"According to multiple analyses of mobile device data by Placer.ai, Starbucks and Dunkin' significantly outperformed their 2024 traffic levels in the third quarter of 2025. Using location analytics data from tens of millions of mobile devices, Placer.ai applies machine learning to estimate visits to locations across the United States. Its analytics are relied upon by thousands of industry professionals for insights into foot traffic patterns, demographic profiles, retail performance forecasting, migration behavior, site selection, and more."
The 2025 holiday season showed marked U.S. customer traffic increases for Starbucks and Dunkin', reversing earlier-year softness. Limited-time offers (LTOs), seasonal menus, and timely marketing effectively drove foot traffic and holiday engagement. Placer.ai mobile location analytics, drawing on tens of millions of devices and machine learning estimates, found Starbucks recorded a 0.7% year-over-year increase in visits in Q3 2025 after small declines in Q1 and Q2. Dunkin' moved from a 1.8% decline in Q1 to gains of 1.7% in Q2 and Q3 2025. Product launches, such as Starbucks' $29.95 Bearista collectible cup, produced pronounced traffic spikes.
Read at Miami Herald
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