fromFast Company
2 hours agoChipotle has a 4-part plan to boost flat sales. Part 1 is 'the most celebrated limited-time offer in history'
The report, released on Tuesday, February 3, showed a 2.5% decrease in comparable restaurant sales from quarter-three and a 1.7% drop year-over-year. However, it appears Chipotle has a plan to fix all that: more limited-time offerings. Yes, the company's secret weapon of choice is to bump up its number of fresh menu options. This shift will include four limited-time offers throughout the year, Chipotle CEO Scott Boatwright said in an earnings call. He described the move as an increase in Chipotle's "menu innovation cadence."
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