#consumer-behavior

#consumer-behavior

"I don't think it's the product," says Brian Lowit, the owner of Mount Desert Island Ice Cream in Mount Pleasant. "People are just like, 'I'll stay cooler by staying in my house.'"

According to a recent Bankrate survey, 56% of Americans believe that living comfortably is sufficient to feel financially successful, regardless of luxury purchases.

The installation takes the form of a restaurant menu measuring 22.13 meters in length and is constructed from data manually gathered from the Uber Eats platform.

The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.

For decades, companies built entire strategies around the pursuit of youth. Automakers, for example, sold independence to Baby Boomers coming of age—the Ford Mustang, Dodge's 'join the rebellion' campaigns, and Volkswagen's Beetle all signaled that youth wasn't just a stage of life; it was a valuable new market category.

According to the brewer's marketers, the approach led to a 17% jump in brand awareness during an initial test with its premium cider brand Old Mout, staged last summer.

Consumer Reports estimates that tariffs could increase appliance costs by up to 40%, prompting a shift from a throw-away mentality to repairing appliances.

A good farmers market is absolutely brimming with colorful produce looking fresh and inviting. On a sunny spring or summer day, it can be easy to want to try everything.

Wendy's now offers 14 different ways to order a Frosty, reflecting the trend of decision fatigue among consumers who face overwhelming choices.

44% of parents expect to go into credit card debt due to back-to-school shopping, up from 34% in 2024. Additionally, 54% plan to sacrifice necessities for school supplies.

In the age of AI, we need to train our models the way we once trained our teams. That means feeding them our tone of voice, best-performing headlines, and high-converting calls to action.

In moments of elevated economic uncertainty, the premium on security increases: investors seek safe assets, businesses prioritize safe investments, and families double down on peace of mind.

The most successful fandoms, like Taylor Swift's Swifties, follow predictable patterns centered around building strong emotional architecture around a shared idea to generate a sense of belonging.

Legacy systems in retail struggle to keep pace as AI enables real-time personalization, transforming how consumers interact with products and brands across various digital touchpoints.

The 'Should I Buy It?' chart directs you through a series of key questions that help you figure out if a purchase will fit into your life and budget.

"This notion that simply complying a little bit stops at the water's edge is antithetical to every history we have ever written, and it costs you."

The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.

Extreme weather meant shoppers stayed away from their local stores last month, leading to a decline in footfall across all three key retail locations. High streets were particularly affected as extreme heat was followed by severe thunderstorms, discouraging visits.

Shopping has evolved more over the past 10 years than it has in the previous 50. Rapid advancements in technology, shifting consumer expectations, and global disruptions have reshaped the way we connect and consume.

Top CEOs are observing that American consumers are approaching spending with a cautious mindset, indicating a shift in consumer behavior amid changing economic conditions.

Historically, expansion has been linked to growth. Expanding meant increasing employment, adding locations and increasing square feet. Lasting growth has more to do with staying relevant than simply expanding.

Economic pressures are reshaping consumer behavior, influencing trends in on-premise consumption. Bars and QSRs are experiencing growth, while premium bars are declining.

In 2024, internet users spent nearly 2½ hours a day on social media, and much of that time was dedicated to individuals like those on TIME100 Creators. They represent a multi-hundred-billion-dollar industry, where creator revenues grow five times faster than traditional media.

Lidl has become the second retailer in the UK to introduce a new anti-theft software that has been dubbed supermarket VAR, using overhead cameras at self-checkouts.

"In order to propel brands forward, it's more important to take risks than try to follow a set path."

Research suggests diners spend more freely when prices are listed without currency symbols - possibly because the visual cue of a dollar sign reminds people they're parting with money.

The last time such a dramatic transformation occurred in consumer payment behavior was about 50 years ago, during the transition to credit cards.