#holiday-shopping

#holiday-shopping

Last September, Amazon unveiled Rufus, its AI shopping assistant, to U.S. customers on desktop and in the Amazon app. Rufus is designed to use generative AI to power a conversational shopping experience. It aims to helps customers save time and make more informed purchase decisions by answering questions on various shopping needs and products. During your Prime Day prep, Rufus can help you source gifts for everyone on your list, plan meals, and find dozens of items such as indoor and outdoor decor,

It's official: Amazon's Prime Big Deal Days sale will return Oct. 7-8. The sale, more popularly known as October Prime Day, is one of the first to kick off the holiday shopping season. You're sure to see discounts on plenty of items, including dozens of gadgets and trinkets that won't break the bank. Also: Everything you need to know about Prime Big Deal Days I cover deals 24/7, and I know a thing or two about finding the best offers to share with you.

And, while Oxford Street and Covent Garden will be no less busy in 2025, there's one new store well worth a detour - Buckingham Palace's first Christmas pop-up shop. The launch of the Royal Collection Trust's annual gift guide came with exciting news this September, as the palace's 200-year-old stables will be transformed into a seasonal boutique while the Mews is closed to visitors for the winter.

AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are two of the findings from Klaviyo's " 2025 Black Friday Cyber Monday (BFCM) Forecast " (registration required), a global study of 7,000 consumers. While Black Friday and Cyber Monday remain the biggest moment of the year for brands, they're no longer the only ones that matter.

Labor Day marks the unofficial end of summer, and while the prospect of cooler weather and shorter days can be a tough adjustment, at least there is always a great selection of deals to combat the post-summer blues. You'll have to wait until September 1st to celebrate the actual holiday, sure, but in the meantime, we've gone ahead and rounded up the best discounts you can get so far on a variety of Verge-approved gadgets and goods, from earbuds to the latest e-readers.

Fast, free delivery is now common for consumers, with at least 35% of orders anticipated to arrive within 24 hours during the holiday shopping season.

The National Tree Company Faux Douglas Fir combines ease of setup with significant height, earning an 8 out of 10 rating and ensuring a festive centerpiece for holiday gatherings.