"The constant comeback of old school snacks is one of the more unusual trends in food. It's understandable that people have cravings for homey favorites their families used to make, as they usually taste great and have tradition on their side, but fond memories for trendy snacks foods that were discontinued are a little more puzzling. Look no farther than Dunkaroos, a totally fine treat that returned in 2020, years after being discontinued, due to fan pressure."
"This year's study found that despite concerns about mindful eating, snacking as a habit is rising in popularity, especially among younger generations. And a big part of this trend has to do with nostalgia. A lot of this is driven by consumers' desire for connection, as eating their favorite old-school snacks reminds them of family, and is seen as a great way to share that cozy feeling with friends."
Old-school snack brands and discontinued treats are experiencing comebacks as consumers seek familiar, comforting foods. Dunkaroos returned in 2020 after fan pressure, illustrating the power of fan nostalgia. The annual Mondelēz State of Snacking survey found that snacking frequency is increasing even amid mindful-eating concerns, with younger generations driving the rise. Nostalgia plays a central role, motivating people to reconnect with family memories and to share cozy experiences with friends. The appeal of childhood snacks is broadly consistent across countries, making nostalgic product revivals a potent strategy for snack makers seeking emotional connection.
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