"As always, it wasn't me who turned my attention to this wonderful brand. I don't usually care about the type or brand of coffee, as long as it's unsweetened and comes in gallons (or full Bialettis). My partner, however, is very fond of coffee (and planes, and trains), and regularly buys beans through this site: an unremarkably hippy (or so I thought), skater-boy type of shop run by an Amsterdam coffee roaster."
"It looks like this (I'm in Poland, that's why the currency is set to PLN): To choose the coffees, you press the main call to action. Just a large, almost blunt button - VIEW ALL COFFEES. This may not be the perfect choice for a shop - adding an extra step just to see the catalogue - but it suggests there's something more going on than a burning desire to sell you magic beans. It also seems to serve the purpose of the motto: less marketing, more coffee."
An Amsterdam coffee roastery uses playful, seemingly unnecessary website copy that makes customers happier and more engaged. The site displays local currency (PLN for a Polish viewer) and adopts a casual, hippy/skater aesthetic. A prominent, blunt CTA labeled VIEW ALL COFFEES requires an extra click to see the catalog, signaling restraint from hard selling. The visible motto, "less marketing, more coffee," reinforces a product-first stance. Regular buyers who value coffee and personality respond positively to the tone and user experience, suggesting humor and minimal marketing can build stronger emotional connection and customer satisfaction.
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