"Designers often spend time learning tools, shortcuts, and workflows. Today, those tools are easier than ever to pick up. Anyone can learn Figma in a matter of weeks, and AI is further lowering the barrier. But tools don't make a designer great. What separates the average from the exceptional is taste, the ability to see why a design works and to make decisions that elevate your own work."
"Taste is a skill, and like any skill, it can be built and improved on. Here's how to sharpen your eye and grow your taste as a designer. 1. Study What Already Works Great design leaves clues. Look at websites, posters, apps, and products that stand the test of time. Break them down. Look at the components that make the design work: the typography, layout, and colours."
Tools and software are increasingly easy to learn, but proficiency with tools alone does not create exceptional designers. Taste differentiates average from great designers; taste is the capacity to recognize why a design succeeds and to make decisions that elevate work. Taste functions as a skill that can be developed through deliberate practice. One effective method is studying enduring examples across websites, posters, apps, and products, breaking them into components, and examining typography, layout, spacing, color, and compositional choices. Analyzing what makes proven designs work trains perception and improves decision-making in future design work.
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