
"The material and color palette draw on Bauhaus and modernist precedents. Ron From clads surfaces in wood and combines it with strong accents in primary blue, red, and yellow, creating a contrast between warmth and graphic clarity. The patterned tile floor introduces repetition and depth, while shelves along the wall display prints and geometric objects that align the project with ideas of modularity and composition."
"The project establishes this conceptual framework through a deliberate division of space and shifts away from the conventions of display, where windows are usually filled with rows of ornate cakes, and instead reduces the focus to a series of singular objects. Each pastry is positioned to be read almost as a prototype, inviting comparison with design processes rather than with culinary excess."
"Located on Rue des Mauvais Garçons in Paris, ABRA pastry shop is organized in two clear zones, divided into a compact retail space at the street front and a working kitchen behind the partition. and Nicolas Frances install a semicircular aperture between the two spaces that acts as both window and frame, allowing the pastries to remain visible, while the display surface directly beneath acts as a threshold between making and consuming."
ABRA is a Parisian patisserie conceived by chef Tal Spiegel with interior design by Ron From and architect Nicolas Frances. The interior uses a material and color palette from Bauhaus and modernist precedents, combining wood-clad surfaces with primary accents in blue, red, and yellow to balance warmth and graphic clarity. A patterned tile floor introduces repetition and depth while wall shelves display prints and geometric objects that emphasize modularity and composition. A semicircular aperture links the compact retail front and working kitchen, framing pastries as a threshold between making and consuming. Displays favor singular pastries presented as prototypes to encourage design-focused comparison.
Read at designboom | architecture & design magazine
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