"The most prominent AI company in the world just threw its hat into the social media ring. On Tuesday, OpenAI launched a stand-alone video app called Sora that feels like an uncanny version of TikTok or Instagram Reels, populated solely by AI-generated content. Invite-only Sora - launched alongside OpenAI's latest audio and video generation model Sora 2 - lets users create 10-second videos from short, written prompts. The hero feature is "Cameos," which inserts users and their friends into these clips (with their permission)."
"Geoff Weiss: Absolutely. I went from being skeptical while watching OpenAI's launch stream to quickly finding the app really entertaining. It feels like a silly novelty right now - we've gotten a kick around the office out of turning ourselves into Olympic figure skaters, harmonica players, and beat poets. I've also noticed that I've been spending way more time creating "Soras" or "Cameos" - is there a name for the format yet? - than scrolling through my feed. What do you think so far?"
OpenAI released Sora, an invite-only stand-alone video app that generates 10-second AI videos from short written prompts using the Sora 2 audio and video model. The platform emphasizes a "Cameos" feature that inserts users and their friends into clips with permission, creating AI-driven short-form content resembling TikTok or Instagram Reels. Early user impressions describe the app as novel and entertaining, with creators spending more time making Cameos than passively scrolling. The app raises questions about impacts on incumbent social platforms, user behavior, brand strategies, and consent and privacy around AI-personalized media. Axel Springer has a partnership with OpenAI.
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