Virtual influencers are rapidly changing social media, outpacing human celebrities in brand deals, follower counts, and earnings. They do not age or complain, providing brands with consistent reliability and return on investment, especially as Hollywood faces various challenges. Kapwing's survey assessed the financial success of virtual influencers by calculating their earnings through a cost-per-follower rate. The study identified Lu do Magalu as the highest-paid virtual influencer, earning approximately $2,539,680 and showcasing the potential of carefully designed online avatars to match or exceed human celebrity effectiveness.
Lu do Magalu is the highest-paid virtual influencer, with 8 million followers on Instagram and earning an estimated $2,539,680 last year.
Virtual influencers are changing the social media landscape by outpacing human celebrities in brand deals, follower counts, and overall earnings.
Many brands are turning to virtual influencers for reliability and a better return on investment amid Hollywood's strikes and scandals.
Kapwing found that virtual influencers can be just as effective as living celebrities if the design is executed correctly.
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