#virtual-influencers
#virtual-influencers
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#ai-generated-actors #influencer-marketing #brand-marketing #social-media #ai #ai-influencers #digital-marketing
fromAdExchanger
2 weeks agoThe Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen | AdExchanger
TTD's stock entered 2025 with shares above $120. After a catastrophic Q4 earnings report in February, shares dropped like a stone to as low as $46 before bouncing into the $70 to $80 range. The company picked up a much-needed attaboy in July when it was promoted to the . The Trade Desk is insulated, though. Tons of different industries compete head-on with Amazon - from electronics and apparel to CPG and entertainment - whereas TTD operates in a distinct space.
Marketing tech
fromEngadget
3 weeks agoVodafone is testing an AI 'actor' to sell its products instead of paying a human to do it
Vodafone made a commercial starring an AI avatar posing as a real lady. This is interesting because Vodafone is a major global brand and not a fly-by-night TikTok company using a ridiculous deepfake of Jackson Galaxy to sell cat toys. The tells in the commercial are obvious and what one would expect. The AI avatar's hair is a bit off, which ruins the charade that this is a real person.
Artificial intelligence
fromThe Drum
3 months agoHow brands are moving beyond the 'real-but-weird' with synthetic humans
Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.
Artificial intelligence
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