5 Predictions for 2025 Holiday Shopping
Briefly

Consumer confidence is predicted for the holiday shopping season with fast, free delivery and growth in small businesses enhancing the experience. The expectation is that 35% of holiday orders will be delivered within 24 hours. Canadian consumers remain significant players in U.S. ecommerce, with roughly 55% expected to shop cross-border in 2025. Meanwhile, small, independent online retailers are projected to grow 10% and achieve about $15.5 billion in holiday revenue, outperforming larger ecommerce companies. Buy online, pick up in store options are also increasing, contributing to overall sales.
Fast, free delivery is now common for consumers, with at least 35% of orders anticipated to arrive within 24 hours during the holiday shopping season.
Canadian shoppers are highly engaged with U.S. ecommerce, with predictions that at least 55% will make a holiday purchase from U.S. retailers in 2025.
Small, independent online retailers are projected to grow by about 10% in 2025, contributing roughly $15.5 billion to U.S. holiday revenue.
Buy online, pick up in-store purchasing is experiencing significant growth, potentially representing 10% of U.S. ecommerce sales.
Read at Practical Ecommerce
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