ArcSpan has announced a USD$5.2m Seed Extension round to support its goal of helping digital publishers maximize revenue through first-party data solutions. The investment will enhance features like audience segmentation, content intelligence, and monetization tools in response to the industry’s shift away from third-party cookies. The funding will facilitate the development of AI-powered innovations like Audience Builder 3.0 and PMP Activation Hub. ArcSpan aims to streamline data monetization processes, having already established key partnerships since launching its AMS platform in 2023, which promotes a simplified approach to data utilization.
ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions.
Publishers are sitting on powerful audience signals but lack the tools to efficiently activate and monetise them. This investment enables us to fast-track our AI development and scale new capabilities like contextual quality scoring, audience curation, and turnkey PMP activation.
ArcSpan will use the funding to accelerate development and go-to-market efforts for several new innovations: Audience Builder 3.0, PMP Activation Hub, and ArcSpan QualityCloud™ alongside AQI.
Since launching the ArcSpan AMS enterprise data platform in 2023, ArcSpan has partnered with leading media companies and SSPs to streamline the path from data to demand.
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