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fromExchangewire
2 days ago

ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions.
E-Commerce
#cloudflare
fromTechCrunch
3 weeks ago
Digital life

Cloudflare launches a marketplace that lets websites charge AI bots for scraping | TechCrunch

fromDigiday
2 weeks ago
E-Commerce

Ad Tech Briefing: The 'plumbers' posing as the unlikely saviors of the internet

fromTechCrunch
3 weeks ago
Digital life

Cloudflare launches a marketplace that lets websites charge AI bots for scraping | TechCrunch

fromDigiday
2 weeks ago
E-Commerce

Ad Tech Briefing: The 'plumbers' posing as the unlikely saviors of the internet

more#cloudflare
#content-creation
more#content-creation
#google-updates
more#google-updates
fromExchangewire
1 month ago

Pubstack Accelerates Global Expansion and Deepens UK Commitment with Appointment of Ronan Murphy as Country Manager

"We are thrilled to welcome Ronan Murphy to lead our UK operations. His proven industry expertise, exceptional leadership qualities, and deep market knowledge perfectly align with Pubstack's global ambitions."
London startup
#social-media
fromYahoo Finance
1 month ago
Social media marketing

'I beat the horse racing odds and I'm now on track for 18m with my digital publishing firm'

fromYahoo Finance
1 month ago
Social media marketing

'I beat the horse racing odds and I'm now on track for 18m with my digital publishing firm'

more#social-media
#traffic-decline
Marketing tech
fromQuartz
1 month ago

Google AI cuts publishers from search - and it might backfire

Google's AI tools are negatively impacting publisher traffic, threatening their survival and business models.
Marketing tech
fromQuartz
1 month ago

Google AI cuts publishers from search - and it might backfire

Google's AI tools are negatively impacting publisher traffic, threatening their survival and business models.
more#traffic-decline
fromPublishersWeekly.com
1 month ago

Zebralution's Solutions

Zebralution stands out by integrating a global infrastructure with strategic support, helping publishers navigate the complex digital publishing ecosystem since 2004.
Marketing tech
#advertising
more#advertising
fromExchangewire
1 month ago

El Nacional Unlocks 11% RPM Uplift with Pubstack's Server-Side Technology - ExchangeWire.com

Activating Pubstack's server-side solution took just minutes, without requiring any engineering support. Its ease of use and immediate impact allowed us to test and scale new demand sources quickly, directly translating into an 11% RPM uplift and a 7% increase in overall programmatic revenue.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google Rolling Out Discover On Desktop

Google Discover's rollout on desktop is progressive, with availability varying by region, and is set to potentially enhance traffic for publishers.
Mobile UX
Marketing tech
fromDigiday
2 months ago

One year in: SEO lessons from publishers after Google's AI Overviews

Publishers are recalibrating their strategies in response to Google's generative AI search feature, AI Overviews.
#media-industry
Media industry
fromDigiday
2 months ago

Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further

Publishers are increasingly relying on subscription revenue, rising from 56% to 70% in just one year.
Media industry
fromDigiday
4 months ago

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

Media publishers are shifting from rapid trend adaptation to more sustainable revenue strategies.
The political landscape positively affects publisher revenues, especially in the wake of elections.
Media industry
fromDigiday
2 months ago

Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further

Publishers are increasingly relying on subscription revenue, rising from 56% to 70% in just one year.
Media industry
fromDigiday
4 months ago

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

Media publishers are shifting from rapid trend adaptation to more sustainable revenue strategies.
The political landscape positively affects publisher revenues, especially in the wake of elections.
more#media-industry
Marketing tech
fromDigiday
4 months ago

Publishers count their losses as the open auction bleeds ad dollars

Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.
CPMs for online display ads have decreased markedly, indicating a soft ad market.
Publishers are exhibiting cautious optimism but await more substantial recovery signs.
Marketing tech
fromDigiday
4 months ago

Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers

Standalone newsletter subscriptions are a growing strategy for publishers to convert readers into paying customers.
#chegg
Tech industry
fromBenzinga
5 months ago

Google Sued Over AI Search Overviews - Education Company Says Tech Giant Is Stealing Content And Driving Publishers Out Of Business - Alphabet (NASDAQ:GOOG), Chegg (NYSE:CHGG)

Chegg's lawsuit against Google highlights critical concerns for the future of online publishing due to AI-generated content usage.
Tech industry
fromBenzinga
5 months ago

Google Sued Over AI Search Overviews - Education Company Says Tech Giant Is Stealing Content And Driving Publishers Out Of Business - Alphabet (NASDAQ:GOOG), Chegg (NYSE:CHGG)

Chegg's lawsuit against Google highlights critical concerns for the future of online publishing due to AI-generated content usage.
more#chegg
fromThe Verge
11 months ago

Perplexity is cutting newsrooms a check following plagiarism accusations

Perplexity's Publishers' Program shares ad revenue with partners like Time and Der Spiegel, providing insights through Scalepost.ai. Payments are based on per-source usage, with revenue splits in double-digit percentages.
Marketing tech
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