#cannabis-marketing

#cannabis-marketing

The legal cannabis market is booming, but getting noticed still isn't easy. For brands like Silly Nice -a fast-growing, Black- and Veteran-owned weed company based in New York-the challenge isn't just crafting high-quality products.

Despite legalization in dozens of states and strong public support, cannabis marketing must navigate strict advertising rules, risking invisibility on key platforms.

With traditional advertising routes limited by restrictions on cannabis promotions, earned media has emerged as one of the most powerful-and underused-marketing tools in the cannabis space.