Delta does not use or plan to implement pricing strategies based on personal information. The airline is committed to compliance with pricing regulations. Companies like Amazon and Kroger, along with ride-sharing apps, are noted for engaging in surveillance-based price setting. A consumer rights group called Public Citizen criticizes this practice, calling it exploitative and urging Congress to legislate against it. The Federal Trade Commission has raised concerns that increased use of AI in pricing could disrupt consumer purchasing behaviors and competition among companies.
There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized offers based on personal information or otherwise.
Surveillance-based price gouging and wage setting are exploitative practices that deepen inequality and strip consumers and workers of dignity.
The Federal Trade Commission concluded that widespread adoption of surveillance-based pricing may fundamentally upend how consumers buy products and how companies compete.
Public Citizen condemned surveillance-based price setting and urged Congress to pass legislation to prevent companies from spying on customers to offer discounts.
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