"Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the carousel is remaining to be seen."
"Spotted Google testing a blue progress line below Shopping ads. Looks like it's meant to show users how many options are left when swiping 👀 Smart move to keep engagement till the end of the ads. @brodieseo @rustybrick @gaganghotra_ pic.twitter.com/bOBJslE7tt- Sachin Patel (@SachuPatel53124) September 27, 2025"
A blue progress bar is being tested under the Shopping Ads carousel in search results to visually indicate how much of the carousel remains as users swipe. The progress indicator appears below the product carousel and updates while scrolling, showing users how many options remain to be seen. Visual examples include a GIF and a static image demonstrating the progress bar approximately midway. The progress line is designed to guide user interaction within the carousel and likely aims to maintain engagement through clearer navigation of ad content.
Read at Search Engine Roundtable
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