#shopping-ads

[ follow ]
#google #google-merchant-center #advertising #product-feed #bing #ab-testing #agency-tools
#google-merchant-center
fromSearch Engine Roundtable
6 months ago
E-Commerce

Google Merchant Center Now Allows Physical Goods Subscriptions

Google Merchant Center now permits eligible U.S. merchants to offer physical goods subscriptions across specified categories, requiring product-feed subscription_cost attributes.
fromSearch Engine Roundtable
6 months ago
Online marketing

Google Merchant Center Clarifies Misrepresentation Policy

Google updated its Misrepresentation policy for Shopping ads and free listings, adding enforcement and support clarifications plus guidance and appeals information.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Merchant Center For Agencies Goes Global

Google Merchant Center for Agencies provides a global, centralized dashboard to manage multiple GMC accounts, improve merchant health, and optimize product data and ads opportunities.
more#google-merchant-center
#google
more#google
fromThedrum
2 months ago

Tools retailer grows revenue by 180% in 10 months

Given that ParkerBrand had allocated greater resources to paid media, higher performance objectives were set for 2019. Overall, the goal was to grow revenue rapidly over a short period of time whilst maintaining the return on ad spend (ROAS) to remain profitable. This translated into the following objectives: Achieve a minimum of 10:1 ROAS "Grow revenue as much as possible" from a year-on-year perspective
E-Commerce
#bing
more#bing
Marketing tech
fromSearch Engine Roundtable
3 months ago

Limited Test: Google Ads A/B Tests Product Titles & Images For Shopping Ads

Google Ads is testing A/B experiments for different product titles and images in Shopping Ads with a small group of merchants, with results in about 3–4 weeks.
Tech industry
fromTechCrunch
6 months ago

Google updates Search and Discover with collapsible ads, AI features, and more | TechCrunch

Google adds a "Hide sponsored results" option to Search, collapsing ad groups while retaining a persistent "Sponsored Results" label across search and Shopping.
Marketing
fromSocial Media Today
7 months ago

Pinterest Announces Ad Updates at 'Pinterest Presents' Event

Pinterest previews Top of Search ads in beta across monetized markets, placing ads in top-ten search and Related Pins slots to reach high-intent shoppers.
fromThe Motley Fool
8 months ago

Prediction: Reddit Will Be a Millionaire-Maker Stock | The Motley Fool

Reddit went public in 2024, nearly 20 years after the social media site launched. The company has been slow to monetize its massive user base, but that effort is now kicking into high gear. Reddit generated $465 million in revenue from advertising in the second quarter, up 84% year over year, as it grew its user base and invested in its advertising platform.
Marketing
[ Load more ]