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fromMarTech
3 weeks agoB2B marketers at SMBs struggle with conversion rate optimization | MarTech
SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren't running A/B tests to improve CRO. The " State of A/B Testing Report " from Unbounce found 56% of SMB marketers in B2B cite CRO as their top testing goal. However, only 32% are running A/B tests on their landing pages.
Marketing
fromMarTech
4 weeks agoSharing AI wins and fails will save marketers from repeating mistakes | MarTech
When shiny new tech meets reality I've always been a bit of a geek. I love trying out the latest technology, especially when it saves time or helps me create something better. I've also learned that shiny new tools don't always live up to the hype. Some take longer to master than the time they're supposed to save. Others are unreliable or rough around the edges until years of updates smooth them out. And sometimes, they never deliver on their promise at all.
Marketing
UX design
fromHackernoon
3 years agoFrequentist Stats Are Failing Your UX Decisions-Here's a Better Way | HackerNoon
Frequentist statistics can be misleading; Bayesian methods offer clearer insights, particularly for business applications.
To effectively use Bayesian statistics, practitioners need to familiarize themselves and potentially create their own tools.
Business intelligence
fromHackernoon
6 months agoThe Next Evolution in Business Process Improvement | HackerNoon
Business processes are standardized activities organizations use to achieve results.
AB testing and Reinforcement Learning provide dynamic strategies to assess and improve business processes.
Marketing tech
fromGeeky Gadgets
5 months agoHow to A/B Test Facebook Ads for Maximum Return on Investment in 2025
A/B testing helps optimize Facebook Ads and improves ROI.
Facebook Ads Manager is crucial for campaign management and optimization.
Choosing the right campaign objective is vital for success.
Integrating a product catalog enhances ad effectiveness.
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