#ai-marketing

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Marketing tech
fromMarTech
1 day ago

Real-world insights from deploying custom GPTs for GTM | MarTech

An AI-first buying journey is essential for modern CMOs and GTM teams.
Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.
AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.
#audience-targeting
Marketing tech
fromMarketing Dive
2 days ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
Marketing tech
fromMarketing Dive
2 days ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
more#audience-targeting
#advertising
fromExchangewire
2 months ago
Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

fromExchangewire
2 months ago
Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

more#advertising
#consumer-behavior
more#consumer-behavior
#automation
fromwww.lennysnewsletter.com
5 days ago
Marketing tech

The exact AI playbook (custom GPTs, translations, WhatsApp MCP) that saved ElevenLabs $140K and helps them ship daily | Luke Harries (Head of Growth)

fromwww.lennysnewsletter.com
5 days ago
Marketing tech

The exact AI playbook (custom GPTs, translations, WhatsApp MCP) that saved ElevenLabs $140K and helps them ship daily | Luke Harries (Head of Growth)

more#automation
#digital-advertising
fromExchangewire
2 weeks ago
Marketing tech

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

fromExchangewire
2 weeks ago
Marketing tech

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

more#digital-advertising
#digital-marketing
fromLawSites
1 month ago
Marketing tech

FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors

fromSilicon Canals
2 months ago
Marketing tech

Amsterdam's AI marketing startup Billy Grace secures 3M after registering 700% growth in 2024 - Silicon Canals

fromLawSites
1 month ago
Marketing tech

FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors

fromSilicon Canals
2 months ago
Marketing tech

Amsterdam's AI marketing startup Billy Grace secures 3M after registering 700% growth in 2024 - Silicon Canals

more#digital-marketing
#content-creation
Social media marketing
fromHubspot
1 month ago

AI agents for social media: How to use them right now + what you can expect in the future

AI is transforming marketing and social media strategies, promising greater audience engagement and content creation capabilities.
Social media marketing
fromHubspot
1 month ago

AI agents for social media: How to use them right now + what you can expect in the future

AI is transforming marketing and social media strategies, promising greater audience engagement and content creation capabilities.
more#content-creation
Marketing tech
fromSocial Media Today
1 month ago

Google Adds More Reporting Elements for Performance Max Campaigns

Google's Performance Max updates offer enhanced channel-level reporting and insights.
Improved error reporting aids in campaign optimization.
New Search insights help focus on high-performing terms.
#innovation
Artificial intelligence
fromGeeky Gadgets
1 month ago

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.
One prompt can revolutionize SEO, branding, and more.
AI tools provide innovative strategies from elite marketers.
Unlocking creativity through AI in marketing is essential.
Marketing tech
fromMarTech
3 months ago

AI-powered martech news and releases: February 6 | MarTech

The latest trend in tech product naming involves adding 'agent' to signify cutting-edge innovation.
Artificial intelligence
fromGeeky Gadgets
1 month ago

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.
One prompt can revolutionize SEO, branding, and more.
AI tools provide innovative strategies from elite marketers.
Unlocking creativity through AI in marketing is essential.
Marketing tech
fromMarTech
3 months ago

AI-powered martech news and releases: February 6 | MarTech

The latest trend in tech product naming involves adding 'agent' to signify cutting-edge innovation.
more#innovation
Marketing tech
fromBusiness Insider
2 months ago

Here's an exclusive look at the pitch deck that landed AI agent startup Auxia $23.5 million in funding

Auxia raised $23.5 million to enhance AI-driven marketing solutions for personalized consumer engagement.
The startup aims to utilize AI agents to bridge customer data collection and application effectively.
Marketing tech
fromHubspot
2 months ago

The Email Marketing Strategies Beyonce, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Successful newsletters attract and retain diverse audiences through authentic engagement and consistent, quality content.
Marketing tech
fromForbes
2 months ago

Cutting-Edge Marketing Practices For Spurring International Growth

Businesses are leveraging AI in marketing to reduce costs and improve customer targeting.
Marketing tech
fromForbes
3 months ago

Microsoft Surprises Google Users-Ask For Gemini, Get Copilot Instead

Microsoft's Copilot is being aggressively marketed to Google users via search results.
Google has criticized Microsoft's marketing tactics as deceptive and manipulative.
Growth hacking
fromBusiness Insider
3 months ago

Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures

Hightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
fromDigiday
4 months ago

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

After a significant traffic spike, Kelly Donohue, Viv's marketing and design director, linked the surge to Google Gemini and ChatGPT's search recommendations for non-toxic period care.
Artificial intelligence
fromHackernoon
2 years ago

The HackerNoon Newsletter: Heres Why High Achievers Feel Like Failures (12/29/2024) | HackerNoon

The guide on writing for AI search engines provides actionable tips to optimize content for platforms like ChatGPT and Google SEO, ensuring relevance and visibility in today's evolving tech landscape.
Miscellaneous
fromAdweek
5 months ago

The Omnicom-IPG Acquisition Looks Like a Good Bet. Here's Why It May Also Be a Risky One

The size and complexity of the integration could take significant time, allowing tech leaders such as Google and Amazon to extend their leads in leveraging AI for personalized data-driven marketing.
Marketing
from24/7 Wall St.
6 months ago

Is AppLovin a Buy?

AppLovin has surged 745% year-to-date due to its unique approach in adtech, leveraging AI to enhance user acquisition and monetization for publishers.
Growth hacking
Marketing
fromMarTech
9 months ago

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
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