Müller FRijj has launched a gaming campaign in the UK targeting Gen Z males, emphasizing fun over competition. Dubbed 'Just Feel The URjj: Winning Is Overrated', the campaign includes challenges in popular games such as Fortnite, Rocket League, and League of Legends from July 1 to July 31. Gamers are rewarded for engaging in fun activities instead of striving to win. Participants can opt-in using the BUFF app and can win raffles for gaming laptops and Buff Points while enjoying a more relaxed gaming experience.
At Müller FRijj, we believe in celebrating the fun and escapism which milkshakes have always offered. The 'Just Feel The URjj Challenge' brings that same spirit into gaming - a space where many of our target audience of Gen Z males spend their time.
The campaign features curated challenges across major titles like Fortnite, Rocket League, and League of Legends. Whether it's collecting potions and emoting mid-battle in Fortnite, or pulling off backflips and wheelies in Rocket League, gamers will be incentivised for having fun, not just winning.
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