PINS vs. SNAP: TD Cowen Picks the Better Social Media Stock Ahead of Q2 Earnings - TipRanks.com
Briefly

TD Cowen's top analyst John Blackledge previewed the Q2 fiscal 2025 performance of Snap and Pinterest. The Q2 Ad Check survey revealed stronger demand for Pinterest compared to Snapchat, leading to a 'Buy' rating for PINS and a 'Hold' for SNAP. Both companies benefit from uncertainties surrounding TikTok and leadership changes at rival platforms. Blackledge raised revenue estimates and price targets, increasing PINS from $40 to $43 and SNAP from $9 to $10. Pinterest is expected to grow its revenues by 14.6% year-over-year to $977.9 million, boosted by improved advertising tools and demand.
Blackledge expects Pinterest's revenues to grow 14.6% year-over-year to $977.9 million, driven by improved monetization and a growing contribution from the company's new Performance+ advertising tools.
The firm's Q2 Ad Check survey indicates stronger demand momentum for Pinterest compared to Snapchat, resulting in a 'Buy' rating on PINS and a 'Hold' rating on SNAP.
Blackledge increased the PINS price target from $40 to $43, implying 19.5% upside potential, while lifting SNAP's target from $9 to $10, representing 4.8% upside potential.
Both platforms are benefiting from uncertainty over TikTok's operations in the U.S. and leadership issues at rival platform X, which is helping to drive advertising demand.
Read at TipRanks Financial
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