"The retail sector has hit a significant turning point, where customers keep buying online, but now with an additional feel of digital fatigue. People get tired of the endless scroll through product pages and sterile platforms. Recent research from AIScreen suggests that 'retailtainment' - the strategic merging of retail and entertainment - can increase store visits and sales by 30%."
"Traditional loyalty programmes often feel like a chore as most of the collected points sit unused in a digital wallet. To fix this, businesses should redesign these programmes as they have a high potential to engage and retain users. Challenge-based rewards and tiered achievements create a sense of anticipation. Use progress bars and social leaderboards to tap into a customer's natural desire for progress."
The retail sector faces digital fatigue as customers tire of endless product scrolling and sterile platforms. Retailtainment—the merging of retail and entertainment—can increase store visits and sales by about 30%, and the experiential retail market is projected to reach $543 billion by 2035. Entrepreneurs can use experiential strategies to re-energize customers and grow profits. Gamified loyalty programs with challenge-based rewards, tiered achievements, progress bars and social leaderboards increase engagement and brand awareness, and can boost conversion rates by roughly 50%. Brands that add gamification report significant gains in engagement and awareness.
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