For the holiday season, Nordstrom's Flagship New York City store has launched Oh, What Funhouse!, a multi-sensory journey through gifting. We wanted to flip the script on traditional holiday shopping, said Olivia Kim, SVP of Creative at Nordstrom. Oh, What Funhouse!' transforms the store into a surreal playground where gifting becomes instinctive, expressive, and joyful. It's about awakening the senses, embracing bold choices, and creating moments that feel unmistakably New York.
The 8,500-square-foot Loacker Galaxy references the manufacturer's goods and packaging in three key areas. From the mezzanine, guests can peek into the lab or head into the production space themselves, where they can make their own goodies. The brand's bold red hue covers ceramic floor tiles, while silver laminate and metal have a futuristic feel. A coffered fir ceiling in the cafe echoes the look of favorite biscuits, and brings in a natural warmth.
