"Last September, Amazon unveiled Rufus, its AI shopping assistant, to U.S. customers on desktop and in the Amazon app. Rufus is designed to use generative AI to power a conversational shopping experience. It aims to helps customers save time and make more informed purchase decisions by answering questions on various shopping needs and products. During your Prime Day prep, Rufus can help you source gifts for everyone on your list, plan meals, and find dozens of items such as indoor and outdoor decor,"
"I like using Rufus as a jumping-off point for my holiday shopping, checking out recommendations for broader categories to help narrow my search. I also enjoy using it to help with menial tasks like checking in on orders and deliveries. The AI summaries are a great place to start if you're researching a product you want to purchase in the coming weeks. They can help you better understand what you're looking for in an item or other concerns you may wish to investigate further."
Prime Big Deal Days runs Oct. 7-8 as the kickoff to the 2025 holiday shopping season with Prime-only savings across beauty, electronics, seasonal essentials, gifts, and toys. Shoppers can expect discounts on major brands including Samsung, LG, Sonos, and Dyson. Amazon provides free Prime shopping tools to streamline deals and checkout, including Rufus, an AI shopping assistant launched to U.S. customers. Rufus uses generative AI for conversational shopping, answering product questions, sourcing gifts, planning meals, checking orders, and providing AI summaries to help narrow searches. Update the Amazon Shopping app to access Rufus.
Read at ZDNET
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