The advertising campaign featuring Sydney Sweeney significantly impacted American Eagle's stock, resulting in a 15.29% rise and boosting its market valuation by roughly $310 million. The stock began at $10.20 at the close of trading on July 22nd, peaked at $12.00 after the campaign launched, and closed at $11.76. The campaign includes playful and provocative videos promoting the denim collection, which have gone viral, each garnering over 30 million views. Sweeney's previous viral engagement includes promoting soap bars infused with her bathwater.
The American Eagle advertising campaign featuring Sydney Sweeney led to a stock price increase of over 15%, boosting the company’s market valuation by approximately $310 million.
On July 22nd, American Eagle's stock closed at $10.20, and after the campaign launch, it peaked at $12.00 before closing at $11.76 later in the week.
The campaign, titled 'Sydney Sweeney Has Great (American Eagle) Jeans,' included playful clips promoting the denim collection, going viral with over 30 million views each.
Sydney Sweeney has previously engaged in viral marketing, including her promotion of Dr. Squatch's soap infused with her bathwater, showcasing her appeal in advertisement.
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