#advertising-campaign

#advertising-campaign

"This reset isn't just a visual update - it's a transformation of how we show up in the world," said Steve Lesnard, president at Godiva, in a statement shared with Marketing Dive. "We're stepping into our second century with more purpose, passion, and power than ever. From our partnership with Leighton Meester to the iconic products we're spotlighting, this is a brand ready to lead the premium chocolate industry again."

Google Pixel's latest ad campaign, 'Vanilla,' follows people in their everyday lives, but instead of holding up their smartphones, viewers are met with a sea of identical ice-cream cones. The hero spot is part of the brand's 'Ask More of Your Phone' campaign, which launched in 2017. The spot was created by Google's creative teams and will run across broadcast, social and digital in the UK, France, Germany, Australia, Japan and Canada.

Anthropic has unveiled 'Keep Thinking,' a brand platform that features the company's Claude model as the AI of choice for problem solvers.

Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.

"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."

The aggressive four-week push is aimed at telling consumers that ESPN - long one of the pillars of the cable television business - will be available for the first time without a pay TV subscription. The service, a major initiative since ESPN Chairman Jimmy Pitaro took over the Disney unit in 2018, is a response to the growing number of consumers who are bypassing cable and satellite for streaming video platforms.

The American Eagle advertising campaign featuring Sydney Sweeney led to a stock price increase of over 15%, boosting the company’s market valuation by approximately $310 million.

Zyn's popularity has propelled parent company Philip Morris International's stock to all-time highs. PMI aims to raise awareness that Zyn is manufactured in the US.

Kennedy emphasized the vision of every American using wearables in four years, promoting self-health management through devices like CGMs, despite concerns about their effectiveness.

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.