""This reset isn't just a visual update - it's a transformation of how we show up in the world," said Steve Lesnard, president at Godiva, in a statement shared with Marketing Dive. "We're stepping into our second century with more purpose, passion, and power than ever. From our partnership with Leighton Meester to the iconic products we're spotlighting, this is a brand ready to lead the premium chocolate industry again.""
""Lady Godiva Returns: A Modern Masterpiece is Born" features "Gossip Girl" actor Leighton Meester in the first portrayal of the brand's namesake, Lady Godiva."
Godiva launched a global campaign titled "Lady Godiva Returns: A Modern Masterpiece is Born" featuring Leighton Meester as the brand's first on-screen portrayal of Lady Godiva. The campaign runs across CTV, out-of-home, billboards, digital, social and influencer activations and timed to fall binge-watching season. A cinematic 60-second spot stages a museum-style heist sequence culminating with Meester escaping on Lady Godiva's white horse. The effort accompanies the brand's first reset in at least 15 years, introducing a revamped logo, modernized packaging, refreshed product offerings and reformulations of select items as part of centennial preparations.
Read at Marketing Dive
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