fromMarketing Dive
2 days agoGodiva taps Leighton Meester for brand reset ahead of 100th anniversary
"This reset isn't just a visual update - it's a transformation of how we show up in the world," said Steve Lesnard, president at Godiva, in a statement shared with Marketing Dive. "We're stepping into our second century with more purpose, passion, and power than ever. From our partnership with Leighton Meester to the iconic products we're spotlighting, this is a brand ready to lead the premium chocolate industry again."
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