"The straightforward brand films depicting what the company calls the "everyday magic" of using the bot: in the first, a man does pull-ups in a park at sundown; the camera pulls back as we see it's the result of a ChatGPT-inspired plan to achieve a pull-up by the autumn. In the second, a user has made a tasty meal for a date; the recipe, it's revealed, came with a bit of help from ChatGPT."
"The films were created by an in-house team working with agency Isle of Any and director Miles Jay. Both will run across linear TV, streaming and paid social. There will also be out-of-home executions featuring equally simple shots based on real use-cases of the software, shot by photographer Samuel Bradley with media work from PhD. The brand's international marketing head told The Drum it was a "big moment for us as a company.""
OpenAI unveiled ChatGPT's first international campaign comprising two spots titled 'Pull-up' and 'Cooking.' The films illustrate the "everyday magic" of ChatGPT by dramatizing a user training plan that enables a man to do pull-ups by autumn and a recipe-assisted date-night meal. The spots were produced by an in-house team in collaboration with agency Isle of Any and director Miles Jay. The campaign will air on linear TV, streaming platforms, and paid social channels. Out-of-home executions will feature simple, real use-case photography by Samuel Bradley, with media handled by PhD. The launch follows an earlier Super Bowl spot and aims to reflect relationships among 700 million ChatGPT users.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]