"The report reveals that UK retailers are forecasting online sales growth to accelerate in 2026 as AI adoption expands to enhance shopping experiences and improve delivery performance, strengthening customer loyalty. This optimism is driven by rapid changes in consumer behaviour, with almost half of UK adults under 45 already using AI tools for ecommerce tasks such as product research, price comparison, and exploring delivery options."
"Globally, 78% of consumers used AI tools such as ChatGPT in the past 12 months, rising to 93% among those under 35. In the UK, this shift is reflected in shopping behaviour, with 30% of adults open to AI acting as a personal shopping agent, recommending products, checking delivery and returns options, and even making certain purchases on their behalf once preferences are set."
UK retailers forecast online sales growth to accelerate in 2026 as AI adoption expands to enhance shopping experiences, improve delivery performance, and strengthen customer loyalty. Rapid changes in consumer behaviour show almost half of UK adults under 45 using AI tools for ecommerce tasks such as product research, price comparison, and exploring delivery options. Ninety percent of retailers globally plan to increase AI spending over the next 12 to 24 months to optimise ecommerce operations. Over 8,000 consumers and 400 retailers provided data examining how AI transforms the shopping journey and how AI investment drives conversion, delivery performance, and online sales growth. Chat-based platforms are emerging as major retail channels.
Read at London Business News | Londonlovesbusiness.com
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