#consumer-behaviour

#consumer-behaviour

a takeaway oat-milk latte from a bog-standard roadside chain somewhere in Berkshire. The shock was that it was over 5. Coffee hasn't really been cheap for ages, for complex reasons post-pandemic inflation, a Russian war pushing up energy prices, a climate crisis having an effect on coffee bean growth, last year's budget tax hikes that capture the bitter flavours of the last few years in a cup.

Grocery price inflation has been recorded at 6.3pc in the 12 weeks to the start of this month. This is up from 5.4pc in the previous 12-week period, according to retail industry consultants Worldpanel, which used to be called Kantar. The spiralling cost of everyday essentials is forcing consumers to cut back on what they buy in the shops and to substitute expensive items like beef for cheaper alternatives like chicken, experts have said.

The mum of two and internet sensation is on a mission to make people more informed about ultra-processed foods. Here, she talks about her viral supermarket swaps videos, how buying better can mean spending less, dealing with online critics and why she refuses to work with supermarkets or brands