"When a brand as innovative and ambitious as Schwartz comes to you with a challenge as big as this, it's very exciting. Creating an AI powered chatbot to help inspire busy British cooks to try out new, delicious and healthy recipes has been great fun and I know it will make a positive difference for a lot of people!"
"I'm so excited about the Schwartz chatbot. Any innovation that makes it fun to cook delicious, healthy and quick new foods at home is a winner for me,"
"After a long day making endless decisions, we're always looking at the contents of our fridge and cupboards wondering what we can cook for dinner. But this chatbot function answers those questions, helping us keep exploring our passion for food."
"Our media challenge in this was driving a completely new behaviour within a traditional set of consumers; people who tend to stay within their comfort zone, turning to tried and tested favourites. We needed to take a test-and- learn approach to refine the chatbot and work with Whisk to optimise it for our audience to really drive engagement."
Schwartz partnered with Whisk to launch an AI-powered chatbot that leverages Whisk's Food Genome to recommend personalised recipes from ingredients users already have. The chatbot aims to inspire busy British cooks with quick, healthy, and varied meal ideas that encourage experimentation beyond habitual favourites. Company representatives highlighted enthusiasm for the project and its potential positive impact on many people. Marketing leaders emphasized that making cooking fun supports adoption. Deployment required a test-and-learn approach with Whisk to refine the chatbot and optimise engagement among a more traditional consumer base. Schwartz has previously used technology-driven marketing such as a sonic poster.
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