"And not only this. Economic pressure, rapid technological advancements and shifting cultural values also have something to say about how people interact with brands. Societal priorities are also changing. Gen Z is growing up and ready to spend, and they want to see wellness and meaningful experiences as part of the deal. If you're in business, you'll want to understand these nuances to stay on top of the game. Anticipate the changes, and you'll build a stronger connection with your audience, foster loyalty, and always stand out in the crowd. So, what are the biggest shifts in consumer behaviour right now? Join us as we go through the insights from an expert marketing agency in London."
"Every business and marketing agency is hailing AI as the transformative force in commerce and business right now. Yes, it helps us streamline, personalise recommendations, and predict our customers' needs, but audiences remain wary of AI-driven interactions. Many worry that it will replace human touchpoints, leading to impersonal experiences (and remember, experience is what they value!), mistakes, and misuse of the sensitive data businesses perpetually collect. Research shows that 51% of consumers feel uncomfortable with the idea of AI handling customer service tasks, removing the human they can connect with. For many, shopping is also about connection, empathy, and reassurance. And that's still something humans do better. Rely solely on AI, and you'll risk alienating the customers you have. Blend technology and human engagement, and you'll be on to striking the balance between the innovation we can no longer escape and your audience's trust."
Consumer behaviour shifted during COVID-19 and many changes have become lasting. Economic pressure, rapid technological advances, and shifting cultural values shape brand interactions. Societal priorities are evolving as Gen Z enters the market and seeks wellness and meaningful experiences alongside purchases. Businesses must anticipate these changes to strengthen connections, foster loyalty, and differentiate themselves. Significant scepticism exists toward AI and digital interactions, with 51% of consumers uncomfortable with AI in customer service due to worries about losing human contact, mistakes, and data misuse. Companies should blend technology with human engagement to balance innovation and audience trust. Environmental and ethical consumption trends are emerging.
Read at Business Matters
Unable to calculate read time
Collection
[
|
...
]